— Media Kit · 2026
NickOrlando.
NYC Neighborhood Reporter and Licensed Real Estate Agent
Covering neighborhoods, development, restaurants, transit, and the stories shaping every corner of New York City.
A neighborhood reporter you can trust.
"I cover everything happening in NYC — and let you decide what to think about it."
Licensed in New York, New Jersey, and Connecticut — credibility lifestyle creators don't have.
The only NYC creator who covers what's changing in the city and can actually tell you what it means for your next move.
Why brands work with Nick.
Nick's audience isn't passive scrollers — they're NYC professionals actively making housing, dining, and lifestyle decisions. His content influences where they eat, where they move, and what they buy.
NYC-First Authority
65% of followers are based in New York City — among the most concentrated local audiences of any NYC creator at this size.
Purchase-Intent Audience
Sellers, buyers, investors, and relocators tracking the market — people planning moves, purchases, and upgrades.
Stellar Engagement
~20% IG engagement rate and ~7.7% TikTok — both Stellar tier. Industry average is 1–3%. Smaller audience, stronger influence.
Licensed RE Credibility
Licensed agent in NY, NJ, and CT — giving brand partnerships real estate authority that lifestyle creators alone cannot offer.
Algorithm Reach
94.1% of Instagram views come from non-followers. The algorithm actively distributes content to new NYC audiences every day.
All Five Boroughs
Genuine five-borough reach — not just Manhattan. Full breakdown in the Audience section.
Dual-Platform Reach
Instagram followers skew 35–54, female-leaning, NYC metro buyers. TikTok viewers skew 25–34, male-leaning, nationally distributed. One partnership, two distinct audiences. Few creators at this size offer both.
The numbers, in detail.
2026 Momentum — 621K organic views in just the first 4 months of 2026. Last 28 days: 1,300 new followers (+172%). Growth is accelerating.
Both platforms rank "Stellar" — over 5% — on the standard brand partnership engagement scale. Industry average is 1–3%.
Stories that moved.
Fifth Avenue Is Getting Redesigned
Nike Is Officially Out of SoHo
Whole Foods Coming to Queens
SoHo House's Largest NYC Location
Bay Ridge: 55 Feet vs 145 Feet
Hell's Kitchen Ninth Ave Is Changing
NYC Landlord Rent Signs
Nespresso Flatiron Secret Coffee Bar
RIP Orange Subway Seats
Union Square's First Rooftop Bar
14th Street River-to-River Makeover
Carbone Health Inspections
Sold in 35 Days — 102% of Asking
Who's watching.
— Audience Snapshot
Instagram Demographics
TikTok Demographics
Viewers · 12-month
Followers · 12-month
NYC Borough Breakdown — TikTok
US viewers by location
Brand Signal
TikTok viewers also watch
Nick's viewers already follow and trust these brand categories — direct commercial affinity for travel, hospitality, and lifestyle partnerships.
Brand collaborations I take on.
Real Estate and Home Services
Lenders, attorneys, stagers, interior designers, developers, title companies, furniture, staging. Directly aligned with Nick's licensed background and buyer/seller audience.
Travel and Relocation
Expedia, Booking.com, moving companies, Airbnb. TikTok viewers already follow these brands — proven commercial affinity.
NYC Hospitality and Tourism
Hotels, restaurants, rooftop venues, members clubs. Lifestyle content draws a younger, more female audience — strong fit for premium hospitality brands.
Food and Dining
Restaurant brands, food delivery, culinary experiences. Food content reaches national audiences through broad search — not just NYC locals.
Finance and Investment
Mortgage lenders, wealth management, real estate-adjacent financial products. 35–54 professionals on IG with purchase-intent mindset.
Urban Lifestyle and Wellness
Luxury gyms, med spas, boutique fitness, concierge health, local services. Engaged NYC professionals across all five boroughs.
— Partnership Formats · Rates Available on Request
Sponsored Reels (IG + TikTok) · Instagram Story campaigns · Neighborhood Spotlight features · Luxury listing and property tours · Developer launch campaigns · Custom formats available
Let's buildsomething.
Nick partners with brands that fit his audience. Reach out for rates, availability, and ideas.
Get in Touch ↗